Vishaka Communications, a Delhi-based communication consulting house, has been assigned the creative and media mandate of Neva, one of the market leaders in thermal wear. Neva is part of the Rs 300 crore Duke Group.
Vishaka will be handling the entire range of Neva products, including thermals, inner wear, active wear and lingerie. The company has recently launched its new brand called Neva Homz, under which it offers a range of quilts, bedspreads, etc.
The size of the business is pegged in the region of Rs 4 crore. The pitch presentation saw the participation of four agencies, however, their names could not be ascertained. The account was previously handled by InteractVision.
Explaining why they had chosen Vishaka, Vishal Jain, Executive Director, Neva, said, “Vishaka Communications presented clear thoughts on strengthening the brand’s positioning and shared powerful creatives that were designed to give us a clear edge in the highly cluttered, high decibel marketing space. They shared a 360-degree communication game plan that matched our vision of maintaining clear leadership in the future.”
Bishakha Saha, Managing Director, Vishaka Communications, said, “Most of the emphasis will be on TV along with a slew of other conventional and non-conventional advertising media aimed at delivering very high recall. Our emphasis will be on outsmarting and not outspending the competition.”
Abhimanyu Mishra CEO, Vishaka Communications, said, “Our core strength at building brands with sledge hammer creatives will once again be leveraged for the Neva brand. We hope to make it a younger, happening and aspired for brand.”
Vishaka Communications handles the creative work and communication strategy for brands like Dainik Jagran, Frankfinn Institute of Airhostess Training, Remsons, Microtek, Okaya, and Grihalakshmi, among others.