On the back of a multi-agency pitch initiated in May this year, Starcom Mediavest (SMG) has been selected as the Global Media Partner for payment giant Visa.
"As part of our regular business practice, Visa consistently evaluates how we do business and, as such, conducted a global media agency review to ensure we have the right mix of support to meet our brand and marketing goals. We just concluded our review and have awarded Starcom the position of global media agency of record supported by Social Code for digital in North America. In addition, we awarded Essence the complementary position to support our programmatic efforts on a project and regional basis,” said a Visa spokesperson confirming the news to exchange4media
The Omnicom Media Group was previously handling the media duties for Visa.