Top Story

e4m_logo.png

Home >> Advertising >> Article

Visa Picks Starcom MediaVest as Global Media Partner

26-August-2015
Font Size   16
Share
Visa Picks Starcom MediaVest as Global Media Partner

On the back of a multi-agency pitch initiated in May this year, Starcom Mediavest (SMG) has been selected as the Global Media Partner for payment giant Visa.

"As part of our regular business practice, Visa consistently evaluates how we do business and, as such, conducted a global media agency review to ensure we have the right mix of support to meet our brand and marketing goals.  We just concluded our review and have awarded Starcom the position of global media agency of record supported by Social Code for digital in North America.  In addition, we awarded Essence the complementary position to support our programmatic efforts on a project and regional basis,” said a Visa spokesperson confirming the news to exchange4media

The Omnicom Media Group was previously handling the media duties for Visa.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline