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Visa aligns its worldwide marketing under a single theme

Visa aligns its worldwide marketing under a single theme

Author | Geetanjali Minhas | Tuesday, Mar 10,2009 8:08 AM

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Visa aligns its worldwide marketing under a single theme

Visa Inc has unveiled its first global advertising campaign with the tagline ‘More people around the world go with Visa’, reflecting the company’s evolution to a single, global company. The new campaign enables Visa to align its worldwide marketing under a single theme that highlights the superior value it delivers versus cash and cheques, including more security, more control and more convenience.

The campaign establishes a single global marketing message in an efficient and cost effective way that has been executed locally for maximum relevance. The campaign is well suited for traditional and New Media, and will support Visa’s global sponsorship properties and merchant marketing programmes.

According to Uttam Nayak, Country Manager, South Asia, Visa, “With the ‘More people around the world go with Visa’ campaign, it is not about spending more, but also about using Visa for those things that are important to them every day.”

Saurav Bhattacharya, Marketing Director, South Asia, Visa, said, “Our number one objective was to create a campaign that would migrate consumer and business spending from cash and cheques to the better form of electronic payment – Visa.”

In India, the new Visa campaign will premiere with a ‘Gofesto’ television commercial on March 11 that takes viewers on a journey across the globe showing people from different places enjoying what the world has to offer – from the great outdoors to shopping at the supermarket. The spot reminds cardholders that life is not about collecting possessions, but more importantly, it is about collecting experiences.

Tags: e4m

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