Skybags, from the house of VIP Industries, announced the appointment of Law & Kenneth as its creative agency. The win comes on back of a multi-agency pitch. The incumbent agency on the account is Ogilvy & Mather.
It must be noted that VIP Industries recently appointed McCann Erickson as its new creative agency and the Mumbai office of the agency handles the account.
Commenting on the development, Sudip Ghose, Vice President – Marketing, VIP Industries said, “We are pleased to have Law and Kenneth as our new creative partners. The young and energetic team at Law & Kenneth has the potential of leveraging our brand and providing the thrust to take it to the next level.”
Anil S Nair, CEO and Managing Partner, Law & Kenneth said, “We are extremely excited to have Skybags as our client. Skybags has managed to create a strong equity for itself in a very short span and offers immense possibilities for interesting work in the future. We are looking forward to this exciting journey together.”
Skybags is a stylish luggage and backpack brand. It has always created innovative and youthful products to cater to the style conscious young traveller.