Skybags from the house of VIP Industries has appointed Law & Kenneth as its creative agency following a multi-agency pitch. Ogilvy& Mather is the incumbent agency on the account. It may be noted that VIP Industries had recently appointed McCann Erickson as its new creative agency and the agency’s Mumbai office is handling the account.
Commenting on the development, Sudip Ghose, Vice President - Marketing, VIP Industries said, “We are pleased to have Law & Kenneth as our new creative partners. The young and energetic team at Law & Kenneth has the potential of leveraging our brand and providing the thrust to take it to the next level.”
On winning the account, Anil S Nair, CEO and Managing Partner, Law & Kenneth said, “We are extremely excited to have Skybags as our client. Skybags has managed to create a strong equity for itself in a very short span and offers immense possibilities for interesting work in the future. We are looking forward to this exciting journey together.”
Luggage and backpack brand Skybags is known for its innovative and youthful products that cater to the style conscious young traveler.