Top Story

e4m_logo.png

Home >> Advertising >> Article

Vinay Hegde joins Starcom Mediavest Group as National Trading Director

04-August-2015
Font Size   16
Share
Vinay Hegde joins Starcom Mediavest Group as National Trading Director

Vinay Hegde has joined Starcom Mediavest India as National Trading Director. Before joining the Starcom Mediavest Group, Hegde was Principal Partner – Exchange at Mindshare where he joined in November 2005. He leverages nearly two decades of experience in the media domain. His role included bench-marking, pricing, budgeting and of course deal-making as well as devising new templates, cementing relationships with the broadcasters and publication houses. He played a crucial role in initiating and facilitating strategic initiatives between client and vendor partners.

Prior to this he was Manager - Commercial & ICP at HTA Fulcrum, and also had a stint with Percept Advertising Limited, as Manager - Media Billing and Accounts.

“We are delighted to have Vinay on board, he is a seasoned, highly skilled media professional with deep relationships and strong negotiation skills. We look forward to working with him,” said Mallikarjun Das, CEO of Starcom MediaVest Group India.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.