Madison Media has announced the appointment of Vinay Hegde as Senior Vice-President Buying who will report to Neelkamal Sharma, COO – Buying for the group. Hegde joins the agency from Starcom Mediavest Group where he was National Trading Director.
Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “I am delighted to have Vinay join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”
Commenting on his new role Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”
Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.