After the bevy of controversies and ‘scams’ including Ogilvy India‘s decision to not participate in Goafest 2013 for the first time, Bobby Pawar’s exit from JWT India due to the Ford fiasco, followed by Sajan Raj Kurup’s (Founder of Creativeland Asia) much talked about decision to step down from Goafest 2013 Jury and the Awards Governing Council as a protest against scam ads, Goafest 2013 has brought adlanders a ray of hope and sunshine in the form of a humorous video featuring KV Sridhar, Chief Creative Officer, Leo Burnett India and Sub Continent aka Pops in a sporting performance.
“Amongst the gloomy atmosphere in the advertising industry, the video brings in a spirit of humour and hope,” said Sridhar. The video, which is on social media as well as YouTube, has garnered a great response from one and all within the industry.
The video has been created by Draft FCB Ulka and directed by Arun Gopalan of Storytellers.
The video which welcomes one and all to Goafest 2013 in true Bollywood style features Pops in Amitabh Bachchan avataar, replaying the classic scene from Deewar shot in the same temple. Pops, as the protagonist, undauntedly removes a mock wishlist asking for awards for all of Leo Burnett’s work.
“The video is a warm spot of sunshine for the creative fraternity amongst the current angst; it shows a person as senior as Pops has the ability to laugh at himself, and thoroughly enjoying himself in the video. I have a lot of respect for Pops to be sporting enough to do this. I think the timing of the video is a happy co-incidence and is a welcome relief for the creative industry,” said KS Chakravarthy, National Creative Director, Draft FCB Ulka.
The highlight of the video undoubtedly is when he mistakenly asks for awards for Fevicol which is Ogilvy’s client and says “Arre nahi yeh toh Piyush ka Hain”.
“Pops is the Amitabh Bachchan of the advertising industry so it couldn’t have been a better choice. We recreated the scene from Deewar and shot in the same temple. The film was very simple with a great script,” said Arun Gopalan of Storytellers, who directed the film.
And yes, the video most definitely lives upto the theme of Goafest 2013 – Expecting the unexpected this Goafest.
Goafest 2013 coverage on exchange4media is presented by Patrika group.