It has been a challenging year. We have taken a cautious approach to investments, and it has worked in our favour, said Shashi Sinha, CEO, IPG Mediabrands
Talking about the agency’s approach, both internally and externally, amidst the economic slowdown and the ever changing volatile and dynamic environment, Sinha said, “While we are hoping for the best, we are planning for the worst – that is the internal call we are taking.”
“We are focussing a lot on narrowcasting – be it digital or with our CRM projects. We can see that digital payoff is happening. Narrowcasting is our mantra,” he shared.
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