For Mindshare, it is one busy Cannes Lions. The agency has taken a pent-house near the Carlton Hotel at Cannes for the week, where Mindshare officials are engaging with other business partners, showcasing the kind of the work the agency has done in various segments and speaking on all that is new at the agency.
This is the first Cannes Lions for R Gowthaman, better known as G’Man, CEO, South and South East Asia, Mindshare. In a conversation with exchange4media, G’Man said that unlike the perception Cannes Lions had nearly six years ago, about being a forum for the ‘creative guy’, today it is all about technology, engagement and new-age communication platforms.
“For a long period of time, Cannes was seen as the place where all creative guys went to have fun for seven days. The sessions would be on TV, production excellence and perhaps some bit of Hollywood – it was a different set-up. But if you see the sessions now, much has changed and new-age communication platforms such as Microsoft, Twitter, Facebook see the Festival as an opportunity to interact with the communication industry,” G’Man said.
For him, Cannes has grown into a platform, where like-minded companies come together, discuss and launch new theories that shape the future of the communication industry. And this was one of the reasons why Mindshare is taking Cannes Lions very seriously.
Mindshare has planned its Executive Committee meeting on the sidelines of Cannes this year.
“We have increased the number of entries at Cannes Lions this year. The Festival is an opportunity for us to know what is happening in new emerging markets, more technology players are coming here. It is also an opportunity for us to show our work in the non-traditional space such as analytics or content, or even to say what Mindshare stands for. I think the most important thing is that various advertisers are also coming to Cannes every year, and hence it is important to be here,” G’Man observed.
Cannes is becoming a must-attend place for media agencies to know more on the future of communication. G’Man stated that it was important for media agencies in India to be at the Festival. He said, “Two things will happen – it will expose us to what is happening around the world and it will help India to be positioned a lot better. Because once you attend the Festival for a year or two, you can plan for next year, be more participative and in a manner of speaking, it makes you a lot more global.”