Portfolio Night 12, which took place on Wednesday, May 21, 2014, raised quite a few questions – Should there be a pre-screening level for creative aspirants who come to present their work to well known creative directors?, How can the youngsters, especially those from smaller cities, get more guidance to build their portfolios?, How can there be more of a match between participants and judges’ expertise”, and so on.
Meanwhile, some creative directors said that they came away with a few learnings from the young participants.
We present below a compilation of a series of video interviews with some leading creative heads, who were present at the Portfolio Night 12, which was hosted by Lowe Lintas & Partners, with exchange4media as media partner.
Josy Paul, Chairman and Chief Creative Officer, BBDO
I saw one person who I thought was an equal to any of us, if not better. I learnt craft, I learnt things that I had never heard of before and I think I also learnt energy. I learnt about people who have got something, they are so excited with what they have that they can’t sit still and that restlessness is amazing.
Arun Iyer, NCD, Lowe Lintas and Partners
I have met about 3-4 very good people that I think are worth hiring as well… overall it has been a fun experience. I think it is our responsibility to do stuff like this because we keep cribbing about the fact that we don’t get talent, this is one way to address it and that is why we keep doing it.
Amer Jaleel, NCD, Lowe Lintas and Partners
It is my first time and I must say that I am super surprised. I have seen an art director who writes beautifully, I have seen a writer who could become a great author, so it is all very different and very beautiful. The people I have met, it has been an eye-opening experience for me.
KS Chakravarty (Chax), National Creative Director, FCB Ulka
Unfortunately, this year I did not have too much of luck. But that is okay. In any year, out of 75 you will have maybe 25 who are completely clueless and don’t know what advertising is. So, the best you can do is to advise them to invest time to build a portfolio, to look at stuff, look at the state of the art and triumph.
Ashish Chakravarty, National Creative Director, Contract India
Some of the kids have been interesting, in fact, one completely exceeded expectations because of finished work, very thought-out and well presented. I would say it is not totally there, but one or two really big spikes. But I also sense a lack of guidance. I met an art guy from Amritsar, very good and strong graphic sense, but no guidance. A bit of guidance would have done good for a few of them.
Raghu Bhat, Founder/ Director, Scarecrow Communications
There should be some kind of screening before the event happens, because what aspirants are looking for and the kind of people they meet can be a little mismatched. Last year, I met someone who was into fabrication, whereas I would have ideally preferred to meet someone who is considering copywriting as a career. The participants are currently very raw and young, their portfolios need to be a little more well rounded.
It is good to see that young people are paying a lot of attention on cracking an idea that can travel across all mediums. It is something that is the need of the hour in the industry. A lot of clients are looking for that one idea which can travel across all mediums, and it is heartening to see the youngsters trying to crack it.
With inputs from Saloni Dutta and Henna Achhpal