The Interpublic Group has been instrumental in building brands in India and delivering strategic value to the clients. The multiple IPG agencies have created fully integrated campaigns for brands under the leadership of Michael I Roth, Chairman and CEO of Interpublic.
The group has been on an expansion spree in India and in 2013, IPG Mediabrands, the media holding company within the Interpublic Group, acquired Interactive Avenues to strengthen the digital capabilities in India and make for an even stronger digital foundation for IPG Mediabrands and its clients in the Indian market.
Recently, Draftfcb (part of IPG) was rebranded as FCB and the India operation is now called FCB Ulka Advertising. Roth feels that it was appropriate to go back to the kind of identity that led to the great growth and strength in the world.
There have been rumours about a possible merger between WPP and IPG to give a strong competition to merged entity of Publicis and Omnicom. However, Roth, said, “Our perspective is simple and there is no need for us to do a transaction. We have the size, scale and expertise, and we are not missing any part of the go-to-market strategy whether it is media, creative, activation or PR. The only issue is our share price and we have a duty towards our shareholders to entertain any offer that potentially comes into being. So, if there is an offer that is extremely attractive for my shareholders, I have always said that we must entertain it. Right now, our strategy is to put our heads down and meet the needs of our clients in the best manner.”
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Video edited by Abid Hasan