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Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

16-October-2017
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Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

This festive season, Videocon, the home-grown consumer durable brand is making everyone’s Diwali brighter and colourful. The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutionary Liquid Luminous Technology, #AbDikhengeAsliRang comes ahead of Diwali, and comprises a series of short videos with humour injected in each.

Featuring Asif Shaikh also commonly known as Vibhuti Narayan Mishra of Bhabiji Ghar Par Hain fame, the short comedy videos depict the everyday conversations and lifestyle. In all of the videos, Videocon is a common aspect, lending its expertise in the TV segment, and entertaining the viewers. Mesmerised with the colour reproduction of Videocon Liquid Luminous, Asif can be seen revealing a tad too much when he switches the TV set on. What he leaves behind is an irritated wife, a surprised son, an annoyed boss and curious business associates.

On the latest social media campaign, Shikher Gupta, Digital Marketing Head, Videocon says, “Since Diwali is the time to cheer and celebrate, we came up with short videos with a light, humorous touch. The campaign is built on Videocon’s Liquid Luminous range and effectively communicates the different hues and shades that one can experience with the new range. Asif Sheikh was an obvious choice as his personality matched perfectly with the theme. His colourful demeanour and vivid persona truly reflect the product USP. We are sure that these humorous videos will connect directly with our patrons, who are looking for pure entertainment. The videos will go live on our social media pages including Facebook, Twitter, Instagram, and YouTube.”

The videos have been conceptualised by Rediffusion- Y&R, Produced by Saffron Studio and Media, and directed by Vishal Gupta. The cast includes Asif Sheikh and Manasi Parekh.

The campaign #AbDikhengeAsliRang will run across Facebook, Twitter and YouTube to engage with customers. Each day starting today, Videocon will put up a new video where one can witness a new hilarious twist and different shades of life.

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