Top Story

e4m_logo.png

Home >> Advertising >> Article

Videocon D2H and Hindustan Lever lead BARC's Week 26 Top 10 Brands and Advertisers list

07-July-2017
Font Size   16
Videocon D2H and Hindustan Lever lead BARC's Week 26 Top 10 Brands and Advertisers list


Videocon D2H moved up to BARC’s Top 10 Brands to lead the category for Week 26 (June 24–30) with 11,481 insertions. Ministry Of Health and Family Welfare, KFC Chick and Share, Close Up Ever Fresh and Honda CB Shine 125P entered the list at second, eighth, ninth and tenth spot with 9064, 7244, 7184 and 7139 insertions, respectively.


Idea 4G, Surf Excel Easy Wash, Horlicks and Colgate Dental Cream moved to third, fourth, fifth and sixth spot with 8724, 8554, 8388 and 8240 insertions, respectively.


Ministry of Drinking Water and Sanitation slipped to seventh spot with 7705 insertions.


In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 1,28,850 and 43,643 insertions, respectively.


ITC Ltd, Smithkline Beecham and Brooke Bond Lipton India moved to third, fifth and sixth spot with 27,750, 20,496 and 20,400 insertions, respectively.


Patanjali Ayurved and Colgate Palmolive India retained their fourth and seventh spot with 22,850 and 18,370 insertions, respectively.


Vini Product entered the list at ninth spot with 15,148 insertions.


Cadburys India and Marico slipped to eighth and tenth spot with 17,803 and 13,314 insertions, respectively. 




Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India