Videocon d2h’s new brand campaign highlights Indian values

Videocon d2h’s new brand campaign highlights Indian values

Author | exchange4media News Service | Saturday, Jun 07,2014 9:25 AM

Videocon d2h’s new brand campaign highlights Indian values

Videocon d2h has roped in actor Parineeti Chopra as the new face for the brand. She will feature in their upcoming brand campaign that focuses on Indian values.

Through the new campaign, the brand will showcase their innovative and technologically advanced Unlimited Asli HD Recorder and the new Radio Frequency Remote with earphones.

Sharing his views on the campaign, Saurabh Dhoot, Director, Videocon said, “Indian values epitomise our society. They are a part of our lifestyle and culture. Our new brand campaign featuring Parineeti captures some of these sentiments of Indian values and integrates it with our product deliverables. We believe Parineeti is the most appropriate choice to communicate our brand values. With all these unique features, one can attend to others, without missing the action on TV.”

Commenting on the new brand campaign, Anil Khera, CEO, Videocon d2h said, “With Videocon d2h, now you can pause your TV, record unlimited content, which means you won’t have a problem being interrupted anymore. We are happy to have Parineeti as part of the Videocon d2h family. In addition to her acting talent, her connect with the Indian masses will definitely help us reach out to our customers. Our main focus is to enhance the customers’ television viewing experience.”

The campaign highlights the solution Videocon d2h will provide their customers with this new product that gives the option of Recording, Pause Live TV, rewind-forward.

What I loved about this campaign is the way in which Indian values are portrayed; it’s quite different and fun. We are all brought up on strong values and so I think it’s a nice message to keep Indian values intact. I myself have seen these values disappearing when we’re glued to TV. It’s a campaign I could really relate to and I think people will as well,” said Parineeti Chopra.

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