Top Story

e4m_logo.png

Home >> Advertising >> Article

Videocon d2h’s new brand campaign highlights Indian values

07-June-2014
Font Size   16
Share
Videocon d2h’s new brand campaign highlights Indian values

Videocon d2h has roped in actor Parineeti Chopra as the new face for the brand. She will feature in their upcoming brand campaign that focuses on Indian values.

Through the new campaign, the brand will showcase their innovative and technologically advanced Unlimited Asli HD Recorder and the new Radio Frequency Remote with earphones.

Sharing his views on the campaign, Saurabh Dhoot, Director, Videocon said, “Indian values epitomise our society. They are a part of our lifestyle and culture. Our new brand campaign featuring Parineeti captures some of these sentiments of Indian values and integrates it with our product deliverables. We believe Parineeti is the most appropriate choice to communicate our brand values. With all these unique features, one can attend to others, without missing the action on TV.”

Commenting on the new brand campaign, Anil Khera, CEO, Videocon d2h said, “With Videocon d2h, now you can pause your TV, record unlimited content, which means you won’t have a problem being interrupted anymore. We are happy to have Parineeti as part of the Videocon d2h family. In addition to her acting talent, her connect with the Indian masses will definitely help us reach out to our customers. Our main focus is to enhance the customers’ television viewing experience.”

The campaign highlights the solution Videocon d2h will provide their customers with this new product that gives the option of Recording, Pause Live TV, rewind-forward.

What I loved about this campaign is the way in which Indian values are portrayed; it’s quite different and fun. We are all brought up on strong values and so I think it’s a nice message to keep Indian values intact. I myself have seen these values disappearing when we’re glued to TV. It’s a campaign I could really relate to and I think people will as well,” said Parineeti Chopra.
 

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’