Top Story

e4m_logo.png

Home >> Cannes Lions 2012 >> Article

Video: Cannes is more than just an ad festival: Nick Emery

22-June-2012
Font Size   16
Share
Video: Cannes is more than just an ad festival: Nick Emery

Mindshare Worldwide is amongst the agencies that have spent considerably on the Cannes Lions International Festival of Creativity. The agency rented a penthouse for the week, situated right next to 72 Croisette, better known as Gutter Bar, and has held various events in the week.

In a conversation with exchange4media, Nick Emery, CEO, Mindshare Worldwide stated that Cannes Lions has become much broader than just an advertising festival and is now a technology, a global CMO and even a media owners’ festival. He said, “Cannes Lions brings together all constituents and aspects of communication – people are talking about data, analytics and various such factors that affects modern communication process. Hence, it has become important to be present here.”

However, Emery too is of the opinion that awards is only one part of the Festival. He said, “Awards are important, and more important from an internal point of view but that is not the only reason to be at Cannes Lions. It is just important to be here and meet people, tell them more about what Mindshare is doing and what we have for our clients and partners.”

Can Mindshare be expected to invest in the Festival next year as well? “Yes probably, but a lot depends on where we are by the end of the week,” replied Emery.

Mindshare launched its technology CORE at the Cannes Lions Festival and also its book One World. One Company authored by Frederik Haren.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education