Mindshare Worldwide is amongst the agencies that have spent considerably on the Cannes Lions International Festival of Creativity. The agency rented a penthouse for the week, situated right next to 72 Croisette, better known as Gutter Bar, and has held various events in the week.
In a conversation with exchange4media, Nick Emery, CEO, Mindshare Worldwide stated that Cannes Lions has become much broader than just an advertising festival and is now a technology, a global CMO and even a media owners’ festival. He said, “Cannes Lions brings together all constituents and aspects of communication – people are talking about data, analytics and various such factors that affects modern communication process. Hence, it has become important to be present here.”
However, Emery too is of the opinion that awards is only one part of the Festival. He said, “Awards are important, and more important from an internal point of view but that is not the only reason to be at Cannes Lions. It is just important to be here and meet people, tell them more about what Mindshare is doing and what we have for our clients and partners.”
Can Mindshare be expected to invest in the Festival next year as well? “Yes probably, but a lot depends on where we are by the end of the week,” replied Emery.
Mindshare launched its technology CORE at the Cannes Lions Festival and also its book One World. One Company authored by Frederik Haren.