Top Story

e4m_logo.png

Home >> Advertising >> Article

Video: Bring the mad men together with the math men - Sir Martin Sorrell

12-September-2013
Font Size   16
Video: Bring the mad men together with the math men - Sir Martin Sorrell

Sharp ideas, shrewd growth strategies and dynamic nature defines the ad land king Sir Martin Sorrell, Chief Executive, WPP, who believes that winning is not everything – it’s the only thing.

Being the master of some of the most eminent agencies in business, he emphasises on the strategy of building new markets, new media, and data investment management.

In an exclusive conversation with exchange4media, the most reputed name in the media fraternity, Sir Martin Sorrell shares thoughts on the application of technology to help find the Holy Grail, which is how much and where clients should spend. According to him, it is important to increasingly bring the mad men together with the math men.

Despite the political turmoil and dwindling state of the economy, Sorrell is bullish on India’s growth.

Recently, WPP and Twitter announced a global strategic partnership that will greatly expand collaboration between the two organisations. WPP is committed to working with Twitter to extend the Group’s lead in data-driven marketing. Sorrell believes in leveraging the platform in a variety of ways for clients around the world.

The WPP Chief shared his thoughts at the 10th exchange4media Conclave, held in New Delhi yesterday.

Watch the video to know more...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...