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Video: Bring the mad men together with the math men - Sir Martin Sorrell

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Video: Bring the mad men together with the math men - Sir Martin Sorrell

Sharp ideas, shrewd growth strategies and dynamic nature defines the ad land king Sir Martin Sorrell, Chief Executive, WPP, who believes that winning is not everything – it’s the only thing.

Being the master of some of the most eminent agencies in business, he emphasises on the strategy of building new markets, new media, and data investment management.

In an exclusive conversation with exchange4media, the most reputed name in the media fraternity, Sir Martin Sorrell shares thoughts on the application of technology to help find the Holy Grail, which is how much and where clients should spend. According to him, it is important to increasingly bring the mad men together with the math men.

Despite the political turmoil and dwindling state of the economy, Sorrell is bullish on India’s growth.

Recently, WPP and Twitter announced a global strategic partnership that will greatly expand collaboration between the two organisations. WPP is committed to working with Twitter to extend the Group’s lead in data-driven marketing. Sorrell believes in leveraging the platform in a variety of ways for clients around the world.

The WPP Chief shared his thoughts at the 10th exchange4media Conclave, held in New Delhi yesterday.

Watch the video to know more...

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