Top Story


Home >> Advertising >> Article

Video: Bring the mad men together with the math men - Sir Martin Sorrell

Font Size   16
Video: Bring the mad men together with the math men - Sir Martin Sorrell

Sharp ideas, shrewd growth strategies and dynamic nature defines the ad land king Sir Martin Sorrell, Chief Executive, WPP, who believes that winning is not everything – it’s the only thing.

Being the master of some of the most eminent agencies in business, he emphasises on the strategy of building new markets, new media, and data investment management.

In an exclusive conversation with exchange4media, the most reputed name in the media fraternity, Sir Martin Sorrell shares thoughts on the application of technology to help find the Holy Grail, which is how much and where clients should spend. According to him, it is important to increasingly bring the mad men together with the math men.

Despite the political turmoil and dwindling state of the economy, Sorrell is bullish on India’s growth.

Recently, WPP and Twitter announced a global strategic partnership that will greatly expand collaboration between the two organisations. WPP is committed to working with Twitter to extend the Group’s lead in data-driven marketing. Sorrell believes in leveraging the platform in a variety of ways for clients around the world.

The WPP Chief shared his thoughts at the 10th exchange4media Conclave, held in New Delhi yesterday.

Watch the video to know more...

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...