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Victorinox signs up PerceptH for its integrated marketing campaign

05-November-2008
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Victorinox signs up PerceptH for its integrated marketing campaign

Victorinox India Pvt Ltd, the Indian subsidiary of Swiss company Victorinox, has assigned its integrated marketing duties to PerceptH following a rigorous pitch process. The company represents high quality products inspired by the ingenuity of the original Swiss Army Knife. The product category ranges from pocket multi-tools, fine cutlery, time-pieces and travel gear. Sources close to the development have pegged the account size at around Rs 3 crore.

Reacting to the win, Prabhakar Mundkur, CEO, PerceptH, said, “We are very excited to get associated with this iconic brand. The team fully understands that Victorinox needs to grow rapidly and traditional marketing and advertising may not be the right way.”

Anish Goel, Managing Director, Victorinox, said, “With Percept it was matching of both the passion and vision. We were looking at partners who could look long term and drive the marketing efforts towards a common goal. In Percept we saw true partners.”

Dilip Marathe, Creative Head - Mumbai, PerceptH, who will be working on the brand, said, “It’s a showcase account for us. It offers lots of possibilities to divergent thinking. The creative team is excited and looking forward to working on the brand.”

Victorinox India has an established network of 600-700 retailers in the country.

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