Vibgyor Brand Services added 15 new clients across different sectors to its kitty during 2013. The agency also introduced strategic organisational and structural shifts during the year.
Speaking on the year gone by, Ankur Kalra, CEO & Founder, Vibgyor Brand Services said, “As an agency, this last year we were able to explore and excel in previously unchartered territories. We took our first big step in the luxury segment with a major event for Tag Heuer of the LVMH Group. Several other clients came on board and we look forward to long-term relationships with them.”
Apart from Tag Heuer, Vibgyor worked with several new clients, including Ericsson, Nikon, Nestle India, Philips, Colorbar, Cavin Care and Ferrero Rocher. Shifting focus from being an FMCG specialist, the agency moved towards being a multi-specialty agency with a pan-India stronghold. In 2013, events made a big contribution to the agency’s topline, with the ratio being 60:40 from the traditional 80:20.
“We have already brought in some of the biggest names in the industry for managing events, and a dedicated vertical is in the offing by the end of this financial year,” Kalra added.
Vibgyor also won some major industry awards this year, bagging accolades at the EEMAX, WOW Awards and PMAA Dragons of Asia. Its award-winning work includes Best Social Media Campaign for ‘Digital Reveal for Maybelline Superstay 14’, on-ground promotion for sales volume for ‘Maybelline Karwa Chauth’ and Best New IP for GoTry – Before you Buy.
During 2013, Vibgyor made some key additions to its core team, including Roheet Chaddha as Head of Sales and Marketing, Nihar Mudgal at the helm of the Creative team, and Yoginder Singh Tanwar leading the Operations and Executions team.
The agency is looking at 25-30 per cent growth in topline by the end of the financial year.