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VGN assigns online media and creative duties to Tribal DDB India

18-July-2007
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VGN assigns online media and creative duties to Tribal DDB India

VGN Enterprises, a Chennai based layout and residential property developer, has appointment Tribal DDB India as its online media and creative agency. The account size is estimated to be in the region of Rs 3.5-4 crore. MAA Bozell handles the offline creative and media duties for VGN.

Giving the reason for appointing Tribal DDB India, A M Haree, Head – Marketing, VGN, said, “We are pleased to appoint Tribal DDB India based on their strategic and technical skills to take our brand on the online media. Online medium is the perfect vehicle to reach NRIs around the globe who are looking for properties to invest in. Besides layouts and residential projects recommendations made by Tribal fitted our business plans perfectly.”

Commenting on the account win, Leroy Alvares, Country Head, Tribal DDB India, said, “It’s a privilege to add VGN to our client portfolio. VGN has signed us to target the NRI segment, where online marketing plays an important role as it will help reach out to more and more NRI customers in various countries.”

Tribal DDB India will work closely in creating a national image and will serve the account in all its major projects.

Meanwhile, VGN Enterprises had recently roped in Mandira Bedi as brand ambassador. With this, VGN is set to promote the modern and latest trends in the real estate industry and take a step towards educating consumers on the aspects of living in style. Bedi will be the face of the company in Tamil Nadu, Karnataka and Andhra Pradesh.

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