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VGC in strategic alliance with international IN Network

VGC in strategic alliance with international IN Network

Author | exchange4media Mumbai Bureau | Wednesday, May 17,2006 8:31 AM

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VGC in strategic alliance with international IN Network

Vyas Giannetti Creative has joined IN Network, a global network of independently owned integrated marketing communications agencies. With this alliance, VGC will now have access to interaction between the member agencies across the world, new business opportunities and sharing of experience at a global level. Thus, an opportunity to be part of a global community and add value to clients, but at the same time, maintaining its independent status.

Founded in 1992, IN helps member agencies join forces to apply their in-depth local knowledge to international assignments. The network is spread across 115 cities in 72 countries. The network has its headquarters in London with the coordination office in Paris.

Commenting on the tie-up, Atul Hegde, Vice-President, VGC said, "This alliance gives us access to over 72 countries and all the market intelligence that comes with that. Our clients now have the added advantage of tapping this huge reservoir of experience. Also, for the IN Network, they now have a strong Indian partner for their international brands, which are all preparing to enter India."

Michel Goddet, Managing Director, IN Network, said, "The world is drastically changing and we believe that today emerging countries such as Brazil, Russia, India and China will soon be major economical actors. We must offer world marketers the best integrated marketing communications services through the best local agencies. Undoubtedly, VGC meets these requests for India. We are proud to welcome VGC into our world community."

Preeti Vyas Giannetti added, "This is a perfect alliance for us as it does not compromise on our independent status, but at the same time makes us part of an international network. We are confident that this alliance will help us add more value to our clients."

Today, VGC is a total brand communications agency with a dedicated team of over 60 professionals in Delhi and Mumbai with billings over $20 million, handling blue-chip clients such as the Aditya Birla Group, Birla Sun Life, the Indian Express Group, BBC World, the Hinduja Group, Discovery Travel & Living, Dimexon Diamonds Ltd, SRF, LML, Park Hotels, and the Tata Group, among others.

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