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VGC bags the Silver World Medal at the New York Festival

VGC bags the Silver World Medal at the New York Festival

Author | exchange4media Mumbai Bureau | Tuesday, Mar 13,2007 9:48 AM

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VGC bags the Silver World Medal at the New York Festival

Vyas Giannetti Creative (VGC) has bagged the Silver World Medal at the New York Festival 2007, which was held in New York last week. Among the various competitors participating, VGC has been one of the first Indian advertising agencies to have bagged this medal for special effects.

While awards have only been declared for the film category, no other awards for any other category have still been announced.

Preeti Vyas Giannetti, Chairwoman and Chief Creative Officer, VGC said, “This is a first for the Indian advertising industry. While we have won many awards across categories, the best effects or special effects have typically been with the US agencies winning. This proves that Indian ads not only have the ideas, but also the scale and reach to match the best in the world.”

VGC worked with an international director, production house and crew of 500 creative technicians, across three continents for eight months to create this film. The film will be telecast in eight countries.

The commercial is a 60-second advertisement, part of a corporate campaign for the Aditya Birla Group (ABG), which has been on-air since the last six months. “The message of the commercial is keeping with ABG’s message of having global reach and a wide variety of nationalities,” said Atul Hegde, COO, VGC.

The film was directed by Yariv Gaber from Israel, who also directed last year’s ABG film.

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