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VGC adds AudioVision India and the Khyber Group creative biz to its kitty

12-January-2009
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VGC adds AudioVision India and the Khyber Group creative biz to its kitty

Vyas Giannetti Creative has added two new businesses to its client portfolio. The agency has won the mandate for developing 360-degree brand development for AudioVision India and has also been appointed the brand custodian by the Khyber Group. Preeti Vyas, Chairwoman & Chief Creative Officer has confirmed the above developments.

It is learnt that there was no pitch process preceding these account moves.

Vyas said, “We bring to the Khyber Group and AudioVision India, our inherent knowledge of the hospitality industry and niche market brands. Our strategic orientation combined with cutting edge creative expression has grown specialist brands in inclement economic weather. We'll be drawing from experience, even as we create unique footprints for both brands.”

Audio Vision India through its A2V stores represents the brands in home theatre, entertainment and audio products. Some of the brands include the loudspeakers such as Bowers & Wilkins, Wilson Audio, Martin, Logan and Magnepan. Audio Vision India works very closely with interior designers and architects in order to custom design the home theatre.

Speaking on the creative strategy for Audio Vision India, Vyas explained, “Such a unique chain of stores targeting the luxury segment requires a specific consumer insight driven communication strategy, and we are proud to be appointed as custodians of such a brand.”

The agency would partner the Khyper Group in its expansion plans into restaurants, banquet and conference facilities. This brand has mandated VGC to use its experience to take it to the next level.

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