Veteran adman M C Nair, Joint MD of Everest Advertising, who dominated the ad circuit in the 70’s and the 80’s, is no more. Nair passed away at his home in Mumbai on 19th September after suffering cardiac arrest, he was 86.
Paying rich tribute to Nair, veteran media strategist, Paulomi Dhawan, who worked with Nair from 1978-1988, remembers him as a man who was known for his creative genius. She said, “MC Nair was among the pioneers of the advertising world. He served the industry for five long decades and was known for campaigns like Parle, Hawkins, Bombay Chemicals etc. He was a true leader who was not only an advertising genius, but a wonderful human being too.”
It must be mentioned that Everest Advertising is currently part of the Rediffusion group.