VETA, an academy for teaching spoken English, has appointed RK Swamy BBDO as its creative agency following a multi-agency pitch. Rediffusion DYR, Saatchi & Saatchi are among the agencies that participated in the pitch. The account size is pegged upwards of Rs 10 crore. JWT was handling the creative duties of VETA until recently. The media duties of VETA are handled by Mindshare.
“As we are planning to expand our operation across the country, we were on the lookout for better positioning. We looked at the presentations of all the agencies and selected RK Swamy as it suited our requirement,” said Sreenadha Reddy, National Brand Manager, VETA.
VETA, earlier known as Vivekananda Institute, is Asia’s largest English training academy. Founded by V Rajagopalan and Ganesh Ram in 1981, it has 90 centres across India and offers courses through direct class coaching and distance education mode.
The academy entered into a strategic tie-up with the postal department of Tamil Nadu recently. According to the agreement, the postal department would be involved in showcasing and distributing the VETA’s Home Study Course (HSC) across post offices.
The academy is looking at extending its operation and would add another 210 coaching centres to its kitty soon. VETA appointed Hanmer & Partners as its PR consultancy recently.