Top Story

e4m_logo.png

Home >> Advertising >> Article

Vespa India awards its creative mandate to BBH India

01-April-2014
Font Size   16
Share
Vespa India awards its creative mandate to BBH India

BBH has won the creative duties of the iconic scooter brand Vespa. As part of the global alignment, BBH India has been tasked with the development of communication for the brand to position it as a lifestyle product in the Indian market.

On choosing BBH India as the creative partner, Krishna MV, AVP, Marketing, Piaggio (Vespa) said, “Vespa is an iconic brand and is more statement of personality than a mode of transport. The brand requires strategic thought that’s different from traditional automobile category thinking. We have got BBH on board globally and in India to provide just that.”

Subhash Kamath, CEO and Managing Partner, BBH India said, “Vespa is a very cool and very stylish brand; we’re thrilled to partner them in India. BBH has always been known for creating ideas that travel across the globe to different markets and cultures. For Vespa too, we're looking forward to making the global brand idea resonate with Indian consumers through some pathbreaking work.”

Russell Barrett, CCO and Managing Partner, BBH added here, “Vespa is a legendary brand that’s so much more than a scooter. It’s a state of mind. What’s even more exciting is the kind of modern, cool work we have been tasked to create for Vespa.”

BBH is now a creative network wholly owned by the Publicis Groupe. BBH India was founded in 2009 and since then has grown very rapidly to a staff strength of 80 people and manages a portfolio of diverse clients and brands that include Vaseline, Magnum, Marico, Diageo, Skoda, Red Bull, DSP BlackRock, CRY, Housing.com and World Gold Council, among many others.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India