Vertoz, the programmatic advertising company has announced its partnership with GeoEdge, a premier provider of ad security and verification solutions for the online and mobile advertising ecosystem. Countering the recent series of cyber attacks, this partnership will provide visibility and protect publisher and user interest.
As the supply chain between the vendors and issuers become complex, marketers are finding a tough time to track where their ads are actually being monetized and if they’re spending enough to reach to their correct target group. Ad frauds, malvertising, etc. are spreading parallel with the growth of digital advertising.
Vertoz is a complete advertising and monetisation suite which ensures high revenue from the most powerful tools of the programmatic world. Vertoz facilitates advertisers to run campaigns for display, mobile, video and native channels on a publisher's inventory across multiple devices like desktop, TV, mobile and tablets. This helps advertisers and publishers to maximise their revenue potential.
Commenting on this development, Ashish Shah, Founder & CEO of Vertoz, said, “We are happy to partner with GeoEdge. With the digital industry booming in India and globally, this is also attracting a lot of viruses and therefore in a business like ours where huge budgets are involved, protection from malware and ad frauds is essential for smooth function of the business.”
“GeoEdge is the perfect partner for us as it focuses solely on AdTech companies. They understand the unique challenges and issues affecting partners’ ecosystems and provide comprehensive solutions needed in line with our business whether header bidding, open RTB, native and video ads. They also provide best-in-class anti-malware engine which helps us keep our partners safe.” added Shah.
“The digital ad space is exposed and vulnerable to threats from malicious actors. We are happy to partner with Vertoz, a company committed to malware-free and high ad quality ad serving for their partners," said Amnon Siev, CEO of GeoEdge.