Heavy rains failed to dampen the spirit of Indian Creative Excellence (ICE) Awards 2016 organized by Delhi Advertising Club (DAC) on Wednesday. The glittering award ceremony began with a welcome address by DAC’s chief patron VK Chopra. He mentioned that the current year saw more than fifty advertising agencies applying for awards in the 48 categories.
Claiming that DAC was keen on seeing a “larger crowd and participation”, Chopra said, “Some of our friends stay away from DAC but it is for everyone.” He urged members from the advertising industry to sign up for the membership of the club. On a lighter note, he even suggested that the membership fee wasn’t that expensive.
“DAC has taken the lead. This is a message for Mumbai who is often regarded as a big brother,” he added while taking a subtle dig at the advertising club in Mumbai. For the first time, DAC chose to separately award domestic agencies working without any support from multi-national corporations (MNCs).
Chopra also announced DAC’s mega plans for the future. “The present board plans to host SAARC awards,” he said. He heaped lavish praise on the core committee for having successfully organized the event. Commenting on the workload, he stated that the board sat for twenty meeting in the last twenty five days.
The awards night clearly belonged to New Delhi-based Vermillion Communications. The advertising agency walked away with dozens of awards including the Agency of the Year in Category B for Made in India Agencies. They were also awarded for print advertising in pharmacy and healthcare products, retail and social services.
Other big winners included Span Communications and Infinity Advertising Services. The awards were hosted by Ishmeet Kaur and sponsored by the likes of HT Media, BIG FM and others. The award ceremony will be broadcasted on Chardikla Time TV.