Veen Waters Finland has appointed Bang in the Middle as its communication partners for Global Markets. Bang in the Middle will help Veen enter newer luxury markets of Asia and also consolidate the presence in European, Middle Eastern and Chinese markets.
Bang in the Middle will henceforth be responsible for managing the brand’s health globally. The business has been handed over sans any pitch.
“I am thrilled to find a like-minded partner in Bang in the Middle. The market for premium water is growing rapidly, and this growth is a potent opportunity for a young brand such as Veen. Together with their expertise, we would be looking at entering various new markets including India,” said Aman Gupta, Director, Veen Waters.
“For a world thirsty for gourmet experiences, Veen is an extremely special offering. I believe that we have been very fortunate to be considered as Veen’s global communication partner. At Bang in the Middle, our focus, work and thinking aren’t going to be limited by geography, and Veen is a brand that fits our plans to brilliance,” said Prathap Suthan, Managing Partner, Bang in the Middle.
For the record, Veen Waters Finland was established in 2006 and is registered at Ylitornio in the Finnish Lapland. The idea was born between friends in December 2006. The headquarters are located in the centre of Helsinki, the capital of Finland. With rapid pace, Veen has found its way to international acclaim and many of the world's finest restaurants.