Dentsu Communications has brought on board Vedobroto Roy and Deepak Singh as ECDs and Creative Heads for its Mumbai office.
Roy was previously working with Leo Burnett Dhaka, while Singh joins from DDB Mudra Mumbai.
Commenting on the new appointments, Arijit Ray, CEO, Dentsu Communications said, “Both Deepak and Ved bring to the table the perfect combination of talent and the right attitude to provide leadership and transform the creative product and culture to the next level. Both of them are highly accomplished Creative Directors. I am sure with their capabilities they will help build and accelerate the momentum and impetus that has been set forth.”
Roy started his career at Ogilvy Mumbai; he later joined JWT Delhi and then moved on to Cheil Communications Delhi and Leo Burnett Dhaka. For the last 12-13 years, Roy has worked on brands such as Pepsi and Samsung across agencies and geographies. Apart from working on brand Pepsi, the team headed by him re-launched 7UP and Tropicana.
Roy also had a short entrepreneurial stint in Mumbai, where he created brands such as iBall and YOU Broadband. Apart from his work being thoroughly effective, he is also well recognised for winning at all the major creative award platforms in the country and at international platforms such as Cannes, One Show, New York Festival, and so on.
On his new role, Vedobroto Roy, ECD, Dentsu Communications Mumbai said, “In its search for the next level of creative leadership at Mumbai, Dentsu somehow found me suitable for the role. My focus, along with my partner in crime, Deepak Singh, would be on helping the organisation achieve its new creative mandates while nurturing the relationship with the existing clients and developing business objectives as creatively as possible.”
Singh has worked in creative leadership roles at DDB Mudra’s Bangalore and Delhi offices, where he worked on brands such as UB Group, Peter England, Planet Fashion and Bata, to name a few. Before DDB Mudra, he had worked with Leo Burnett, Grey, McCann, among others, where he had handled brands such as Vimal, Suzlon, Parle, Kinetic, and Bajaj.
Apart from his mainline responsibilities at DDB Mudra Mumbai, where he worked on Philips, Electrolux, Emirates, World Wide Media Group, Singh was one of the key driving forces for the creative awards success of DDB Mudra in 2010 and 2011. So far, he has won more than 300 awards at Cannes, One Show, AdFest, Clio, Spikes, Abbys, etc.
Soumitra Karnik, National Creative Director, Dentsu India Group said, “Both Vedobroto and Deepak have joined our team at a very exciting phase of turning Dentsu into a creative powerhouse. And we are extremely aggressive and focussed about this objective we have set for ourselves. Individually, both are world-class talents and together as a team, I have absolutely no doubt that they will be magical.”