Following a multi-agency pitch, Vatika Group has retained Dentsu Marcom as its creative agency. The account size is pegged at Rs 10 crore. Agencies in the fray included Saatchi & Saatchi, Rediffusion DY&R, Brand Curry, SSC&B Lintas, Imagic & Entertainment Workx, Hakuhodo Percept, Brand David and Equus Red Cell.
“We are happy to work again with Dentsu Marcom. When we called for a pitch, we were looking at an agency that could give us a 360-degree solution. It was more of a strategic presentation than a creative one,” said Pankaj Pal, Vice-president, Sales & Marketing, Vatika Group.
Besides the strategies on the parent brand ‘Vatika Group’, the agency will be also working on Vatika Infotech City, Jaipur, the 800-acre state-of-the-art township, which includes a 50-acre IT park.
Said Rajesh Agarwal, Executive Director, Dentsu Marcom, “The reason we got this business was our ability to understand their vision. They have a focused strategy for the creative output.”