Top Story

e4m_logo.png

Home >> Advertising >> Article

Vatika Group awards creative duties to Saatchi & Saatchi, Dentsu Marcom to handle part of the business

18-January-2007
Font Size   16
Vatika Group awards creative duties to Saatchi & Saatchi, Dentsu Marcom to handle part of the business

Vatika Group has awarded its creative duties to Saatchi & Saatchi, Delhi. Dentsu Marcom was the agency handling the creative and media duties. It will continue to handle some of their businesses such as the Gurgaon Project, Vatika City and Commercial City. Meanwhile, Saatchi & Saatchi will be getting the media part of work done by Zenith Optimedia. This development was confirmed by Sarita Banerjee, Senior Manager-Communications, Vatika Group.

Banerjee said, “We will be spending Rs 36 crore on expansion and 70 per cent of this amount will be on advertising alone. We have major expansion plans as we have business centres coming up in Hyderabad and Pune. We are talking to Saatchi & Saatchi about how to overall develop the Vatika Group besides the development of our new properties. We have one of the highest spends in the real estate business. The campaigns will be on the 360-degree approach and will take more than a month to break in print. The rest will follow later.”

Alok Lal, Executive Vice-President and Branch Head, Saatchi & Saatchi, said, “We are happy to bag the creative business of Vatika Group. We will be doing a 360-degree campaign including press, outdoors, radio, Internet, TV, direct mailers and below the line activities.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.