Vatika Group has awarded its creative duties to Saatchi & Saatchi, Delhi. Dentsu Marcom was the agency handling the creative and media duties. It will continue to handle some of their businesses such as the Gurgaon Project, Vatika City and Commercial City. Meanwhile, Saatchi & Saatchi will be getting the media part of work done by Zenith Optimedia. This development was confirmed by Sarita Banerjee, Senior Manager-Communications, Vatika Group.
Banerjee said, “We will be spending Rs 36 crore on expansion and 70 per cent of this amount will be on advertising alone. We have major expansion plans as we have business centres coming up in Hyderabad and Pune. We are talking to Saatchi & Saatchi about how to overall develop the Vatika Group besides the development of our new properties. We have one of the highest spends in the real estate business. The campaigns will be on the 360-degree approach and will take more than a month to break in print. The rest will follow later.”
Alok Lal, Executive Vice-President and Branch Head, Saatchi & Saatchi, said, “We are happy to bag the creative business of Vatika Group. We will be doing a 360-degree campaign including press, outdoors, radio, Internet, TV, direct mailers and below the line activities.”