Vasudev Prabhu, who has been a creative entrepreneur for the past eight years, has now started a new venture called NewClue Innovation Pvt Ltd. Before co-founding NewClue Innovation, Prabhu was been with Out of The Box agency. The latest venture, co-founded with Hema Hattangady, is described as a creative company in the business of building brands through strategic thinking and providing new clues for better and more effective brand, advertising and marketing communications for their clients.
Elaborating on the venture, Prabhu said, “NewClue is much more than just what an advertising agency would do and will be providing 360 degree communication solutions, including design, marketing communication, events, product launches, and films, just to name a few. We are looking at working with young and small companies who want to build brands through expertise.”
He added, “Personally, I see this as an opportunity to grow, but at my own pace. While looking at opportunities of growth is my prime objective, the venture will give some fluidity to follow my diverse hobbies, including music and that of comic strip creator.”
Prabhu has earlier worked with Ogilvy, Lowe Lintas, Rediffusion Y&R, Wunderman and Euro RSCG. NewClue is based out of Bangalore and currently has a team of half a dozen people, besides having few clients in place already.