Following a global affiliation, the creative mandate for the complete portfolio of Hindustan Unilever Ltd’s Vaseline India has moved to BBH India. No pitch was involved in this account movement. Lowe Lintas is the incumbent agency. The win comes close on the heels of BBH India bagging the Star CJ Network business.
BBH India will handle the entire Vaseline portfolio that includes the Vaseline body lotion range, Vaseline petroleum jelly and Lip Care.
No official confirmation was forthcoming from either the client or the agency despite repeated attempts. However, industry sources have confirmed the movement. The account size couldn’t be ascertained at the time of filing this report.
It may be recalled that exchange4media had in the past reported that senior officials of BBH in their last visit were in talks with a number of clients in India that were aligned globally with the agency. At that time they had refused to divulge further details on the same. The Vaseline portfolio coming into BBH India’s fold is part of that development.
In a period of around nine months, BBH India has managed to bag businesses like Rediff.com, Marico, and Star CJ Network, among others.