Triton, Ahmedabad has been appointed the creative agency for Vadilal Group. The other agencies in the fray were Identity, Mudra and Hanmar. Vadilal officials inform that Identity will continue to handle the media duties of the business, while the creative has moved to Triton. The business is pegged to be in the region of Rs 8 crore.
Vadilal spokesperson said, “We look for a differentiated branding perspective with the new creative agency. Today, most of branding is done from the creative point of view.” The spokesperson divulged that there would be a focus on print in Vadilal’s promotional activities.
Mahesh Manjawala, Executive Director, Triton, Ahmedabad, said, “Our initial focus will be on the print medium, and we will gradually create a multi-media campaign with television, outdoor and on-ground activities for Vadilal.”