The exchange4media Conclave, the annual flagship event of the exchange4media Group, is special this year as it marks the commencement of the Group’s 10th Anniversary celebrations.
The exchange4media Conclave 2010 is presented by Dainik Jagran. The Delhi leg of exchange4media Conclave 2010 will be held on June 9, while the Mumbai leg will be held on June 11.
The session on ‘Media Service Brands – a creation of the past decade; what is next?’ seeks to raise some very pertinent questions. The last decade specifically has seen media service brands become a force to reckon this in the new age of communication. However, are media service brands paying attention to newer, more specific domains like digital in the manner that they should for them to continue on their growth path? Have digital and direct agencies worked hard enough to become a force to reckon with? Where are creative agencies in the communication exercise?
V Ramachandran, Director – Strategy, LG Electronics India is this session’s Chairperson.
The three panellists would represent each side of the discussion. Srikant Sastri, Country Chair, ViVaki India, will represent the specialist mediums – from direct and digital to newer forms of media.
Seiichiro Hayata, Director & Executive Vice President, Dentsu, will represent the media service brands side of the debate.
Josy Paul, Chairman & NCD, BBDO India, will represent the creative agency side.
The take-off from this session would be whether media service brands are poised to grow in the next decade the way they had done in the last decade and what should media service brands be wary of.