Top Story

e4m_logo.png

Home >> Advertising >> Article

UTV announces creative pitch for forthcoming youth venture ‘Bindass’

22-February-2007
Font Size   16
Share
UTV announces creative pitch for forthcoming youth venture ‘Bindass’

UTV’s has named its forthcoming youth broadcast venture, which is done in association with Malaysia-based Astro Measat ‘Bindass’. Zarina Mehta, COO, Broadcasting–UTV Software Communications Ltd informed that UTV is ready in its preparation for the new venture and is already looking for partners for logo designing and advertising of ‘Bindass’.

Mehta said, “We are now ready and will invite agencies to pitch for ‘Bindass’. I think we will begin with a shortlist of five agencies. We are looking for a design firm for the logo and an ad agency for the brand’s communication.”

Mehta didn’t offer much on what the ad spends of the new entity would look like but divulges that it would be substantial given the way media brands are advertising today. She said that the challenge lies in the fact that the new brand is completely targeted at the youth and that not only does the channel design should capture this but the communication should also be attractive enough to hold the attention of this TG.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.