Top Story


Home >> Advertising >> Article

UTV announces creative pitch for forthcoming youth venture ‘Bindass’

Font Size   16
UTV announces creative pitch for forthcoming youth venture ‘Bindass’

UTV’s has named its forthcoming youth broadcast venture, which is done in association with Malaysia-based Astro Measat ‘Bindass’. Zarina Mehta, COO, Broadcasting–UTV Software Communications Ltd informed that UTV is ready in its preparation for the new venture and is already looking for partners for logo designing and advertising of ‘Bindass’.

Mehta said, “We are now ready and will invite agencies to pitch for ‘Bindass’. I think we will begin with a shortlist of five agencies. We are looking for a design firm for the logo and an ad agency for the brand’s communication.”

Mehta didn’t offer much on what the ad spends of the new entity would look like but divulges that it would be substantial given the way media brands are advertising today. She said that the challenge lies in the fact that the new brand is completely targeted at the youth and that not only does the channel design should capture this but the communication should also be attractive enough to hold the attention of this TG.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking