Top Story

e4m_logo.png

Home >> Advertising >> Article

UTV’s latest film, Hattrick, scores with brands

20-March-2007
Font Size   16
Share
UTV’s latest film, Hattrick, scores with brands

Movies and cricket are probably the two biggest moneyspinners in the country with crores of rupees being spent each year on them. With brands looking for fresher medium to create an impact on their TGs, in-film product placements and brand associations are being used regularly.

UTV’s new film, ‘Hattrick’ has roped in two brands, Reebok and FedEx, for product placements. Speaking about the associations, Siddharth Roy Kapur, Senior VP, Marketing & Communications, UTV, said, “Hattrick is a simple story about individuals committed to achieving their goals and their ultimate victory over adversities. We are very happy to associate with FedEx and Reebok.”

BroadMind Entertainment, the agency behind Reebok’s placement in the movie, believes that Reebok’s association with it, which is the story of ‘accepting your true self’ brought out through the theme of ‘cricket’.

“It is in our line of strategy to have a strategic fit for our brands. This is one of the good examples for the same, as it has a strategic fit with the movie,” said Rajeev Berry, GM, Content and Entertainment, Broadmind.

Moreover, Mahendra Singh Dhoni, who endorses Reebok, is intrinsically weaved in the storyline, making the Reebok placement a natural and phenomenal fit.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions