Usha International has brought on board Lintas Media Group as its media agency. Confirming the win to exchange4media, sources close to the development informed that the account size was pegged at Rs 25 crore and added that work on the business had already commenced.
The win comes on the back of a multi-agency pitch that also the participation of MPG, MEC and Madison, besides LMG.
ZenithOptimedia is the incumbent media agency. McCann Erickson, O&M and Draftfcb Ulka continue as the creative agencies on the account.
It may be recalled that exchange4media had reported in April 2011 that Usha International was scouting for a media partner.
Usha International Ltd, a Siddharth Shriram Group company, is one of India’s leading consumer durable manufacturing and marketing companies. It has a distribution network spread across the length and breadth of the country with 16 location offices, 60 company showrooms and 33 warehouses.
Usha International seeks media partner