Usha International has set up an in-house advertising company called Goldilocks India to initially take care of all the creative mandates of the different business verticals within the company. This will be a 100 per cent subsidiary of Usha International. Goldilocks will provide better focus and timeline adherence to the advertising, marketing and brand communication of the company.
The consumer durables company is now looking to hire senior personnel with relevant advertising industry background to head Goldilocks and be responsible for overall creative inputs, strategic thinking and providing business solutions to the company. Usha is open to offering stake options to the person coming on board.
Goldilocks will function as an independent company, much like other conventional advertising agency.