Usha International Ltd has invited agencies for a media pitch. Though there is no official confirmation on this yet, industry sources confirmed that the pitch was Delhi based and that the spends were believed to be similar to the previous media spends, which stood at Rs 24-25 crore.
The presentations are slated to begin in a couple of weeks’ time.
ZenithOptimedia is the incumbent media agency, while McCann Erickson and O&M are the creative agencies on the business.
Usha International Ltd, a Siddharth Shriram Group company, is one of India’s leading consumer durable manufacturing and marketing companies. Usha International has a distribution network spread across the length and breadth of the country with 16 location offices, 60 company showrooms and 33 warehouses.