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Use of sales promotional ad campaigns in print up 8 pc in 2009: AdEx Analysis

08-February-2010
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Use of sales promotional ad campaigns in print up 8 pc in 2009: AdEx Analysis

Use of sales promotional ad campaigns in print went up by 8 per cent in 2009, as compared to 2008. Discount promotion was the most preferred sales promotion ad campaign in print during 2009. Services was the top sector in usage of sales promotion ad campaigns in print during this period. More

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.