According to a study by Lyra Research’s Content Intelligence Group, about 20 million Internet users in the US have paid for web content. 43% opened their wallets because the paid site was the only place they could find what they wanted, while 39% paid simply because they were curious about the content.
Adult material was the largest category, with 45% of those surveyed saying they paid for such content. Industry- specific business sites were second-most popular (attracting 27% of the paid audience) and online database services were third (18%). 10% of respondents said they had paid for premium music and news sites.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions