United India Insurance has empanelled two new agencies – Crayons and Mouli – to handle its creative duties following a multi-agency pitch. The incumbent agencies were Euro RSCG, Lowe, Flame, MCS and Sasi Advertising, of which Flame, MCS and Sasi Advertising have managed to retain the business. The account size is pegged at Rs 12-13 crore.
Confirming the development, K P Surendran, Manager, Corporate Communication, United India Insurance, said that they would be inviting all the empanelled agencies and brief them, and the agency whose creative was selected would be given the job.
Surendran, however, did not give any specific reasons for dropping Euro RSCG and Lowe from the panel.