Top Story


Home >> Advertising >> Article

United Bank awards Middle East communication mandate to Percept Holdings

Font Size   16
United Bank awards Middle East communication mandate to Percept Holdings

United Bank Ltd (UBL) has awarded its integrated Middle East communication mandate to Percept Holdings, which will support United Bank’s business growth plans with an integrated communication strategy spanning events, PR, advertising and interactive marketing across the UAE, Bahrain and Qatar, as well as other markets.

UBL has recently announced its regional expansion plans, including foraying into new markets and launching new products, and has embarked on a re-profiling of the brand as part of reinforcing its presence in the regional market.

Commenting on UBL’s decision to launch an integrated communication campaign in partnership with Percept Holdings, Wajahat Husain, Head of Middle East, UBL, said, “UBL is passing through a significant expansion and re-profiling across the Middle East to enhance its image and visibility. We believe that an integrated communication partner will support and impart dynamism to our business strategy under way.”

PDM International, which initiated the integrated communications deal with UBL, will handle communication strategy, experiential marketing, sponsorship and events for the bank while group companies Percept Profile Gulf, Percept Gulf and Web Percept will handle public relations, advertising and interactive marketing, respectively.

“We have been associated with PDM International in the past and given their expertise, we are pleased to extend our communications mandate to PDM and Percept Holdings,” Husain said.

Sanjay Lal, Managing Director and CEO, PDM International, said, “It’s a great honour that UBL has chosen us to spearhead their communication exercise and we are confident to add value to their expansion strategy with a vibrant integrated communication rollout. We look forward to a fruitful partnership with UBL contributing to their growth plans with our expertise.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...