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Unitech Wireless calls for creative pitch

03-December-2008
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Unitech Wireless calls for creative pitch

Unitech Wireless, the telecom venture from the Unitech Group, is scouting for a creative agency. Recently, Norwegian telecom giant Telenor had picked up 60 per cent stake in Unitech Wireless.

The pitch was called in September 2008 which saw the participation of Publicis India, Leo Burnett, Interface and some other agencies whose names couldn’t be ascertained at the time of filing the report. The brief given to them was to help the new company Unitech Wireless establish its branding and break through the clutter of the telecom segment.

The account will be a 360-degree initiative comprising print, TV, OOH, radio and the Internet. The agencies will be called for the first round in January 2009.

Unitech has already hired 250 people for its telecom venture and plans to roll out its services by April 2009.

Headquartered in Oslo, Norway, Telenor is an international telecom service provider, also into data and media communications services. It is one of Norway’s largest companies and is owned 54 per cent by the Ministry of Industry and Trade, Norway.

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