The India Chapter of the International Advertising Association (IAA), in its silver jubilee year is launching the IndIAA awards to celebrate ‘real, hard working and creative advertising’.
Harish Manwani, Chief Operating Officer, Unilever and Non- Executive Chairman, Hindustan Unilever will Chair the jury of senior business leaders including D Shivakumar (Chairman and CEO, PepsiCo India), Bhaskar Bhatt (MD, The Titan Company), Mayank Pareek (President-Passenger Vehicles Unit, Tata Motors), Sangeeta Pendurkar (MD, Kellogg India), Sanjeeb Chaudhari (Global CMO and Regional Head, South Asia, Standard Chartered Bank) and B Sriram (MD, State Bank of India).
Speaking about the event, Harish Manwani said, “Creativity is critical to great advertising - advertising that ultimately helps to build successful brands. I am very glad that the India Chapter of the International Advertising Association (IAA), in its silver jubilee year has decided to institute the IndIAA awards to celebrate honest advertising that works hard in the market place. Effective advertising implies the existence of deep consumer insights, the rigor of a repeatable process between the client and agency and optimal level of media spends. Only then does a great creative idea get transformed into effective advertising. I look forward to Chairing the jury of the IndIAA awards in Mumbai on the September 02, 2015.”
Pradeep Guha, Chairman, IndIAA awards pointed out, “In its inaugural edition, advertising campaigns that were released between July 01, 2014 and June 30, 2015 will be honoured in multiple product and service categories. To qualify for the award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a newcomer) will be awarded. The awards ceremony will be in Mumbai in early October 2015. This is an initiative to reward truly creative advertising and I am confident it will win great respect for its objectives. There will be no entry fee.”
Srinivasan Swamy, President IAA said, “At the IndIAA awards event, you will see campaigns that have been watched and loved, and go on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies who contributed to the success of the campaign.”
He further added, “Keeping with our ethos of ‘what’s good, is good for business’, for the first time in the advertising industry, there will be a special award for gender sensitive advertising.”