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Unilever realigns media agency portfolio; Mindshare in India – OMG in China

09-February-2010
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Unilever realigns media agency portfolio; Mindshare in India – OMG in China

Unilever has finally announced the results of its recently concluded global media review. Mindshare India has once again retained the bulk of Unilever media biz in India. As is known, Hindustan Unilever is the single largest advertiser in India. Industry sources peg the business in the vicinity of Rs 1000-1200 crore.

Unilever has opted for Omnicom Media Group for the China part of the business. An official media statement from Unilever informed that the review was initiated in July 2009 across 53 countries, in line with company policy to evaluate media agency arrangements periodically. The outcome is split between the three incumbent groups of agencies: WPP, Omnicom and Interpublic.

In an official statement, Laura Klauberg, Unilever Vice President Global Media, said: “We are extremely pleased with the outstanding portfolio of agencies that will be working on our behalf around the world. The outcome of the review further strengthens Unilever’s position as a leading marketing organisation, and will allow us to reach even more consumers in more effective ways.”

The statement added: “As we increasingly make use of digital and social media, we are confident that we have the best agency partners to help us engage in new ways with the 2 billion consumers whose lives we touch. In addition, greater alignment within our key country clusters will contribute to achieving exceptional results for our business in an increasingly complex and fragmented media environment.”

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