As part of its three-year sponsorship of the Cannes Lions Young Creative Academy, Unilever is offering two fully-paid scholarships for young creatives from India and other developing & emerging markets who want to take part in the Academy in 2013.
Marc Mathieu, SVP – Marketing, Unilever explained, “Our new marketing strategy, Crafting Brands for Life, embraces the need to unlock the magic of marketing to address some of the fundamental shifts of today: sustainability, explosion of developing economies, and the power of digital. We can think of no-one better than young people, and in particular young creatives, to create the sparks of magic that will define the brands and create the culture of tomorrow.”
The scholarships will be awarded to delegates from India and other developing and emerging markets on the basis of their submissions in answer to the brief: creating a positive social or environmental impact utilising the power of a Unilever brand. The main deliverable is a presentation film (up to 3 minutes in length) or up to eight images.
The closing date for submissions is May 14, 2013 and scholarship winners will be announced on May 17.
Cannes Young Creative Academy is a week-long learning programme that will give 35 industry creatives aged 28 years or younger the unique chance to make the most of the Festival’s learning and networking, while also enjoying exclusive presentations from leading creative thinkers, both from within and outside the advertising industry.
The Creative Challenge
Participants are required to create a positive social or environmental impact utilising the power of one of Unilever brands – Axe, Sunsilk, Magnum, Surf, Lipton, or Maille.
Develop the idea with a focus on one of three objectives:
• Improving health and wellbeing
• Reducing environmental impact
• Enhancing livelihoods
The approach to the brief can be in the form of a product, service, experience, event, or communication campaign. Unilever is looking for any vehicle or channel that can be used to make a positive difference.