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Unilever, Coca-Cola most effective marketers in APAC: Effie Worldwide

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Unilever, Coca-Cola most effective marketers in APAC: Effie Worldwide

Effie Worldwide has announced most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies in Asia Pacific according to results of the 2015 Effie Effectiveness Index.

In its fifth year, the Effie Index recognises the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national and regional Effie Award competitions.

Companies ranked highest in Asia Pacific in 2015 include Unilever (marketer) and Coca- Cola (brand), WPP (agency holding group), Ogilvy & Mather (agency network), Lowe Lintas Mumbai (individual agency office) and New Zealand’s Barnes, Catmur & Friends (independent agency).

Carolyn Everson, Chair of the Board of Directors, Effie Worldwide and Vice President, Global Marketing Solutions, Facebook, said, “Effie Worldwide’s annual Effie Index recognises the exceptional ideas that delivered results and made a difference for businesses globally. The Index is distinctively comprehensive in that it shines a light on the incredible ideas that worked around the globe, from local to international campaigns, and from both multi-nationals and independent brands. This year’s honourees have set the bar higher for the industry and proven that great creative combined with thoughtful strategy equates to successful marketing initiatives.”

Highlights from this year’s Asia Pacific rankings include Unilever topping the marketer ranking for the second year in a row. The Coca-Cola Company moves up one spot to second, while Mondele¯z International rounds out the top three. Coca-Cola is the top ranking brand, followed by Baidu and McDonald’s respectively.

WPP Group unseats Omnicom Group as Asia Pacific’s most effective holding company in 2015. Omnicom falls to second with Interpublic (IPG) retaining its third place position. Ogilvy & Mather topped Asia Pacific’s most effective agency network ranking, with BBDO Worldwide dropping one spot to second. Lowe & Partners retains its third place ranking in the region.

Lowe Lintas (Mumbai) topped the Asia-Pacific individual agency office rankings for the second year in a row. Barnes, Catmur & Friends retained its spot as the most effective independent agency for the third year in a row.

“The Effie Effectiveness Index is the world’s most prestigious ranking of effective marketing, and five years of data allows for a bigger picture to compare and contrast the trends in marketing,” said Neal Davies, President and CEO of Effie Worldwide.

“What’s more, by having access to the cases that led to success in the Effie Index, marketers can study best in class examples of effective marketing from around the globe," he added.

The 2015 global Effie Effectiveness Index is compiled from 3,136 finalists and winning entries from worldwide Effie Award competitions between January 1, 2014 and December 31, 2014. This is the first time that the Effie Index rankings are calculated using a January-December qualifying period, which will provide marketers with a better understanding of their success over a single calendar year. Previous rankings were tabulated over a June to June eligibility time period.


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